Research
Buyers now let a model compare and choose before they reach a brand. We study how that works and publish what we find.
Published
A model doing your shopping can only recommend brands it can read. This paper covers what happens to the rest.
April 2026
This paper looks at what happens to demand when a model answers before a buyer finishes asking.
May 2026
In progress
Questions we are working on now.
What changes when comparing and recommending happen before a shopper reaches your site.
How answer systems and autonomous shoppers filter a market before a human sees what is on offer.
What makes a model treat a brand as a trustworthy source, including how its entities are described and where its claims are sourced.
What a marketing team does differently when work runs at any hour.
What happens to growth when sources are known and reasoning behind a decision can be read back.
We use all of it in our work for you.
If you would like to know how models describe your company today, write to us and we will look.
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