LibraryWhat buyers should know about AI marketing teams.Working notes on the labor stack, the agency math, and the choice between a software team, an in-house hire, and a retainer.PiecesRecent work.Pillar · AI marketing teamsWhat is an AI marketing team? Definition, economics, and the labor it replaces.May 21, 2026·12 min readWhat is an AI marketing team? Definition, economics, and the labor it replaces.The operator's version. What an AI marketing team actually is, what it does on a Tuesday, the labor it replaces, and how the cost math works against an agency or an in-house build.Read →Cluster · AI marketing teamsAI marketing team vs hiring an agencyMay 21, 2026·10 min readAI marketing team vs hiring an agency: a buyer's decision framework.The version of the comparison written for someone who has to make the call this quarter. Cost math, speed, brand voice, where agencies still win, and the hybrid most growth-stage buyers land on.Read →